Animated websites win attention, and attention wins enquiries. But many “award-winning” sites are invisible on Google. The problem is rarely the animation. It is how the site is built.
What actually hurts rankings
- Slow first load: heavy 3D libraries loaded before any text appears.
- Text that only exists after JavaScript: crawlers and AI assistants may see an empty page.
- One URL for everything: a single page cannot target many searches.
- Janky motion on phones, which hurts Core Web Vitals and user signals.
How we build motion that ranks
- Static HTML for every page. Each service and case study has its own URL, title, description and structured data.
- Lazy 3D. three.js loads only on the page that needs it, after the first paint.
- Adaptive quality. The scene measures real frame rates and lowers resolution or particle count on weaker devices.
- Cheap animation properties. Motion uses transform and opacity, and anything off-screen pauses.
- Reduced motion respected. Visitors who turn off animation in their system settings get a calm, complete page.
A real example
This website runs a live WebGL particle scene on the home page and still serves every page as pre-rendered HTML. On a modest laptop with integrated graphics it holds 55 to 60 frames per second, because the scene adapts and everything off-screen stops.
Want a site that people remember and Google can read? See animated websites.